![]() ![]() Now, you can further automate your event planning and marketing by using the new LinkedIn Event registration trigger in the LinkedIn Lead Gen Forms integration to kick off your Zapier workflows. ![]() Paired with automation by Zapier, those marketers can automate LinkedIn Lead Gen Forms and Matched Audiences to send information from LinkedIn to other apps and back for better audience targeting. LinkedIn is a key partner for B2B marketers, including those working on events, making work easier by providing tools to effectively reach their audience. You're in good company when you use automation: Zapier has found 70% of SMB employees say using automation software has helped them to be more productive at work. Learning the best ways to automate tasks will keep you at the top of the industry and help you focus your efforts on marketing strategy and putting on the best event possible. I have done the painful task of tracking registrations in Google Sheets and never want to do that again. Anything that takes manual tasks off your to-do list will help keep your attention free for the big questions. ![]() Right now, event planners are working under shortened planning cycles, waiting for information about how to safely hold in-person events and preparing pivot plans in case of last-minute developments in pandemic safety. Then you must identify your target audience, set performance targets, and optimize everything along the way. There are schedules to set, speakers to find, marketing to do, creative to develop. ![]()
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12/26/2023 03:19:01 am
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